Dad & Dolly was born from our experience navigating life with my father’s Alzheimer’s, and from the belief that small acts of care can make a big difference.

For every T-shirt sold, we donate £2, and for every pair of socks, £1, to Alzheimer’s Research UK - to help find a cure and protect future generations from this disease that affects so many families like ours across the world.

As we grow, we’re hoping to expand our giving to other causes close to our hearts - from intergenerational connection to the companionship and comfort our dogs bring to daily life.

Every purchase helps us keep making things slowly, thoughtfully, and with purpose - and helps fund research and care that matter deeply to us.