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Slow Down, Don’t Overdo It
A common New York expression where Dad grew up, 'Take it Easy' is something he has often said over the years. It also happens to be the title of a favourite Eagles song. Music plays a big part in helping us live well with dementia, and we can all use a reminder sometimes to take our time, and be a little easier on ourselves.
Wise Guy Ringer T-Shirts
Our Wise Guy Collection Ringer T-Shirts are inspired by an original 1950s ringer tee still owned by my dad; a classic that’s endured in both style and spirit.
Originally worn by athletes and later adopted by musicians and youth culture, we’ve reimagined it using a heavier 100% organic cotton fabric and slightly longer sleeves, creating a more versatile fit that flatters all ages and body types.
The result is a modern take on a timeless favourite; durable, comfortable, and made to last.
Made in Leicester
Our Wise Guy T-shirts are made in Leicester at a small, family-run factory with deep roots in the textile trade and a strong commitment to quality, ethics, and sustainability.
The fabric comes from a fully vertical, family-owned mill in Turkey that’s been working exclusively with organic cotton for over 20 years. They spin, knit, and dye everything in-house, ensuring complete control over quality and traceability. Each t-shirt is 250gsm, 100% organic cotton — using no chemical softeners or silicones. The natural softness comes from the purity of the cotton and careful craftsmanship. All wastewater from the dyeing process is treated and reused on-site, keeping production clean and responsible.
