Wise Guys Collection
Our Wise Guys collection is inspired by Dad’s 70-year-old gym shirt from his years spent at the United States Military Academy, West Point, in the 1950s. West Point was particularly tough back then — especially for someone with dyslexia like my father. Many cadets would drop out or fail in their first semester but Dad made it through.
Like my father, this shirt endured four tough years of military training, and has survived to tell the tale.
“What are you, some kinda wise guy?”
“What are you, some kinda wise guy?” was the go-to taunt amongst boys in Queens, New York in the 1930s and 40s - where dad spent his childhood.
This collection is a reminder of the value that comes with age. Each design is rooted in sentiments and phrases that reflect Dad’s lifetime of experience, enduring wit and the lessons from this chapter of our lives.
The designs are made by hand using a traditional letterpress and original 19th century wood type in a studio in East London.
Shop the Collection
Our Wise Guy T-Shirts are inspired by a gym tee Dad’s hung onto for 70 years. The typography was created using original wood blocks from the late 19th century, with the marks and scratches of a lifetime.
For every T-Shirt sold, we donate £2 to Alzheimer’s Research UK — to help find a cure and protect future generations from this disease.
Key Features
100% organic, 250 gsm cotton
Screen printed
Relaxed fit
Made in Leicester, England
Sizing
Sizing Guide (PDF Download)
Model (Dad) is approximately 6ft / 183cm and wears size Large (L) in photos
For guidance on XS and XXS sizes for women, see our sizing guide
Please Note
All prices on our website include UK VAT
We ship from the United Kingdom. International customers may be charged import duties or taxes on delivery.
For every t-shirt sold, we donate £2 to Alzheimer’s Research UK — to help find a cure and protect future generations from this disease.
Key Features
100% organic, 250 gsm cotton
Screen printed
Relaxed fit
Made in Leicester, England
Sizing
Sizing Guide (PDF Download)
Model (Dad) is approximately 6ft / 183cm and wears size Large (L) in photos
For guidance on XS and XXS sizes for women, see our sizing guide
Please Note
All prices on our website include UK VAT.
We ship from the United Kingdom. International customers may be charged import duties or taxes on delivery.
For every t-shirt sold, we donate £2 to Alzheimer’s Research UK — to help find a cure and protect future generations from this disease.
Key Features
100% organic, 250 gsm cotton
Screen printed
Relaxed fit
Made in Leicester, England
Sizing
Sizing Guide (PDF Download)
Model (Dad) is approximately 6ft / 183cm and wears size Large (L) in photos
For guidance on XS and XXS sizes for women, see our sizing guide
Please Note
All prices on our website include UK VAT.
We ship from the United Kingdom. International customers may be charged import duties or taxes on delivery.
For every t-shirt sold, we donate £2 to Alzheimer’s Research UK — to help find a cure and protect future generations from this disease.
Key Features
100% organic, 250 gsm cotton
Screen printed
Relaxed fit
Made in Leicester, England
Sizing
Sizing Guide (PDF Download)
Model (Dad) is approximately 6ft / 183cm and wears size Large (L) in photos
For guidance on XS and XXS sizes for women, see our sizing guide
Please Note
All prices on our website include UK VAT
We ship from the United Kingdom. International customers may be charged import duties or taxes on delivery.